I returned to the Tournament of Roses in December 2023 and was promoted to a Seasonal Employee position with the Marketing and Communications team.

I continued assisting with the execution of digital marketing campaigns and operations for the Rose Parade while creating and managing content on multi-media channels including Instagram, Twitter, Facebook, and the company website. I also helped increase the brand presence and media engagement during the peak month before the parade.

I worked directly with talent including the Grand Marshal Audra Mcdonald, a six-time Tony Award-winning singer and actress, Jordin Sparks, and Pressley Hosbach, content creator with 7M+ followers on TikTok. I managed media outlets including KTLA at the Tournament of Roses media tent and various events including the Rose Bowl game, Equestfest, Floatfest, and Decorating Places.