About Me

Samantha Salem is public relations and marketing professional based in New York City. A senior at the University of Southern California, she is pursuing a degree in Public Relations with a minor in Entrepreneurship and Marketing.

Throughout her academic journey, Samantha has gained hands-on experience across PR, fashion, and media, working with top brands such as Balmain, Cartier, and Marine Serre during her time at KCD. Her background also includes roles at J/PR, LION VIP Relations, and Danielle & Alix, where she developed expertise in media relations, social media strategy, and VIP styling.

With a deep passion for storytelling, branding, and trend analysis, she is eager to continue building her career in fashion, media, and marketing.